Secret Cinema - Secret Shares

Can you keep a Secret?

...we're crowdfunding

Our audience has always been an integral part of the story and now, for the first time, we’re inviting you to become shareholders

Invest now


Pioneers of immersive entertainment

Secret Cinema has a reputation for unrelenting creativity, consistently breaching artistic boundaries and developing new entertainment formats

Last year we began our international expansion, with shows in London, Shanghai and Los Angeles

Baz Luhrmann

…[Secret Cinema] has created a whole new art form, and a new way of appreciating film and theatre.

- Baz Luhrmann (Director of Moulin Rouge! and Romeo+Juliet)


Real momentum

1 million+

Tickets sold

NPS

World class Net Promoter Score

3x

Audience growth 2017 to 2019

Unmatched experience Exceptional customer engagement Real momentum


Accelerating out of lockdown, with global ambitions

From 2017 to 2019 our audience trebled, and was on track to double again in 2020

Whilst lockdown interrupted this, it became a period of intense innovation, out of which was born opportunity. We partnered with Netflix to take our London Stranger Things show to LA, in a Covid-safe way. This show has been a great success, catapulting us to North America and putting our brand on the map

As we emerge from a year like no other, we are set for global expansion


Primed for Growth

  • An amazing team of creatives, cast, crew, and commercial brain boxes
  • Long-term relationships with all the major studios, providing access to the world’s best content
  • Our most exciting slate of shows ever - new titles, new formats, new territories
  • With the backing of Active Partners, investors in some of the UK’s most successful consumer brands
Active Partners
Rapha Soho House Leon
Finisterre Honest Secret Cinema

A word from...


We're live!

Become part of the Secret Cinema family today...

Invest now


FAQs

What is equity crowdfunding?

Equity crowdfunding is the process whereby people (i.e. the ‘crowd’) invest in an unlisted company (a company that is not listed on a stock market) in exchange for shares in that company. A shareholder has partial ownership of the company and stands to profit on an ‘exit event’ (i.e. IPO, merger or sale) should the company continue to perform well and increase in value. The opposite is also true, so if the company fails investors can lose some, or all, of their investment.

Does pre-registering commit me to investing?

No. Pre-registering simply means you’ll be given the first opportunity to invest in Secret Cinema when we formally launch our share offering. This is a big advantage because we are operating on a first-come, first-served basis.

What is Crowdcube?

Crowdcube is a crowdfunding platform that enables companies to issue shares and raise money from a wide range of everyday and experienced investors. If you invest in Secret Cinema, Crowdcube will be the company that organises this and then manages the shareholding afterwards, on your behalf.

What benefits do I get as a shareholder?

As a shareholder, you will own part of Secret Cinema. Financially, this means that you will share in the financial success of the business in the event of an exit such as a sale of the company or IPO, or when dividends are paid (although neither of these are guaranteed outcomes).

In addition, depending on how much you invest, you will be entitled to rewards, such as tickets, access to exclusive and enhanced in-world experiences in our shows, and special Secret merchandise.

How do I become a Secret Cinema shareholder?

We’d be delighted to have you as a shareholder. By pre-registering today you will be given early access to invest when we formally launch the offer. We will send you an early access email at that point.

Who can invest?

Broadly, anyone over the age of 18, from anywhere in the world.

However, due to local laws and regulations, retail investors located Japan are unable to invest in this crowdfunding, we are sorry to say.

Investors from North America and Canada must be SEC accredited investors and there is a minimum investment size of £50,000. Please contact us at [email protected] if you meet these criteria and would like more details.

When will the campaign go live?

We’ll be going live with our crowdfunding campaign soon. Once you’ve pre-registered your interest, keep an eye on your inbox for the latest launch date information.

Why are you crowdfunding?

As we emerge from lockdown, we are raising capital to finance our growth plans. We have previously raised institutional funding, but now want to open up the opportunity to you, our fans, friends and family, which is something we’ve always wanted to do. The money raised will be used to finance new shows, new formats and our international expansion.

How much can I invest?

The minimum investment is £20, and there is a rewards plan for people who invest upwards of £100.

Can I sell or transfer my shares?

As Secret Cinema is a private company, the shares you are issued are not readily tradable, except in exceptional circumstances (such as a liquidity event*), and in any case subject to all the restrictions set out in our Articles of Association. As with any investment, you should remember that investing in shares carries an element of risk and there is no guarantee that a liquidity event will occur. You may not therefore have an opportunity to sell your shares and may lose your investment.

*A liquidity event is an acquisition, merger, initial public offering (IPO), or other action that allows founders and early investors in a company to cash out some or all of their ownership shares.

Is the investment EIS eligible?

No, this round is not eligible for EIS as we have been trading for more than seven years.

What happens after I invest?

Once we close the round, the completion process starts. At that point, all investors will receive a copy of the Articles of Association via email and will be informed of the cooling off period. Once the cooling off period has expired, which is generally no less than seven days, the payment collections process starts and then electronic share certificates are issued. Once you have invested, we will keep you up to speed on our news with regular investor updates.

Invest now